567% Organic Revenue Growth for a Premium Home Furnishing Brand

About the Client

Sarita Handa is a premium home furnishing brand known for its exquisite craftsmanship and luxury designs. Specializing in luxury home furnishings, including cushion covers, bedding, furniture, and decor pieces, the brand seamlessly blends traditional craftsmanship with modern aesthetics.

Challenges & Observations

1. Seasonal Traffic Dips

   • Fluctuations in user search behavior resulted in lower traffic during specific months.
   • Conversion rates declined due to reduced seasonal demand.

2. Google Algorithm Updates

   • Frequent core updates led to ranking volatility and organic traffic fluctuations.
   • Continuous SEO analysis and optimization were required to align with evolving search algorithms.

3. Ranking Fluctuations

   • Increased competition and SERP volatility caused unpredictable keyword ranking shifts.
   • Changing search intent required ongoing content and keyword optimization.

4. Technical Issues

   • Website performance was impacted by broken links (404 errors) and indexing challenges.
   • Regular technical audits were essential to maintain search visibility and user experience.

Strategies Implemented

A. On-Page SEO Activities

• Keyword Research & Targeting: A well-defined keyword strategy is essential for driving high-intent traffic that converts. Our approach involves in-depth keyword research to identify transactional and commercial keywords that align with user intent. We focus on a mix of transactional and commercial keywords, leveraging competitive analysis and search volume trends to ensure maximum visibility.
• On-Page Optimization: Enhanced product and collection pages with optimized meta titles, descriptions, and H1 headings for better search visibility.
• Technical Fixes: Addressed 404 errors, implemented canonical tags to prevent duplication, and improved Core Web Vitals for enhanced performance.
• Content Marketing & Optimization: Published optimized content and improved product image visibility using descriptive alt text and attributes.
• Internal Linking Optimization: Strategically placed internal links with keyword-rich anchor text to enhance navigation and SEO performance.
• Structured Data Implementation: Integrated product schema for rich snippets, along with article and FAQ schema to improve SERP visibility and engagement.
• Competitor Benchmarking: Conducted keyword gap analysis to identify missing high-value keywords and refine content strategy & meta tags.
• Local SEO Optimization: Optimized Google My Business (GMB) profile and ensured NAP consistency for better local search presence.
• High-Impact Queries & Pages Analysis: Used SEMrush, Google Search Console (GSC), and Google Analytics (GA) to optimize high-traffic & revenue pages.
• Low CTR Pages Optimization: Identified and improved key business pages with low CTR by refining meta tags, headers, and content alignment with user intent.

B. Off-Page SEO Activities

• Backlink Building: Acquired high-quality backlinks from authoritative niche websites using 15+ link-building techniques, including guest outreach, Articles, Quora, Forums, and Web 2.0.
• Domain Authority Growth: Strengthened the backlink profile to improve domain authority and trust signals for search engines.
• Organic Traffic Growth:  We implemented a comprehensive off-page SEO strategy to enhance search rankings and drive high-quality traffic. This includes authoritative link-building, content outreach, guest blogging, etc.
• Competitive Analysis: Conducted keyword-level competitor analysis and backlink gap analysis to identify new ranking opportunities.
• Lost Backlink Recovery: Identified and removed harmful spam links while recovering lost valuable backlinks to maintain authority.
• Spam Score Management: Ensured a healthy backlink profile by monitoring and eliminating low-quality, spammy links.

C. Local SEO Activities

• Google My Business (GMB) Optimization – Optimized the GMB profile by enhancing business details and incorporating targeted keywords to boost brand visibility.
• NAP Consistency – Maintained consistency in Name, Address, and Phone (NAP) across online citations for improved local search rankings.
• Citation Management – Ensured business details were accurately listed across local directories and platforms to enhance credibility and local SEO performance.

Results Achieved

The strategies implemented led to significant improvements across various performance metrics for Sarita Handa. Key results basis comparison period of Sep’24 to Feb’25:

1. Organic Traffic

The steady rise in traffic indicates improved search visibility and audience engagement. 

• Organic sessions witnessed a 29% increase, demonstrating significant improvements in visibility and audience reach.
• The steady rise in traffic reflects consistent user engagement, content optimizations and technical enhancements to increase organic visibility and engagement.
  

2. Organic Revenue: 

Organic revenue surged by 567%, driven by improved rankings, targeted content optimization, and technical improvements. 

• Organic revenue saw a 567% improvement since September 2024, with a steady MOM increase from October 2024 onwards.
• While some fluctuations were observed, particularly in September 2024, the overall trend indicates that content optimization, keyword targeting, and technical improvements have significantly contributed to revenue growth.
• The substantial revenue increase aligns with enhanced organic visibility, improved rankings, and higher conversion rates.

3. Organic Keywords

High-value keywords like luxury bedding, bedspreads, luxury furniture, and cushion cover secured top Google rankings, boosting organic visibility and brand authority. 

• Keyword Optimization Success: Strategic on-page SEO, internal linking, and content updates led to better rankings.
• Authority & Trust Growth: Improved domain authority through quality backlinks, technical enhancements, and content consistency, which contributed to high-ranking positions.
• Algorithm Resilience: Despite Google updates, the site maintained an upward trend, showcasing adherence to SEO best practices.
• Higher CTR & Engagement: Increased top 3 rankings led to more organic clicks, improving search visibility and brand exposure.
• Enhanced User Experience: Improvements in content relevance, page experience, and site speed contributed to higher rankings and engagement.
• High-value keywords such as luxury bedding, bedspreads, luxury furniture, armchair, luxury bedspread sets, and cushion covers ranked in the top three positions on Google, significantly enhancing brand visibility and authority.
• Higher Click Potential: Securing top rankings led to increased organic traffic and improved CTR.

Top Organic Keywords

4. Keywords by Intent

Categorizing keywords into transactional, commercial, informational, and navigational intents, we ensured higher relevance, better engagement, and improved conversion rates.

• A diverse keyword strategy balanced across different search intents strengthened the SEO approach:
  • Over 50% of keywords in the Commercial & Transactional category align with a strong eCommerce SEO strategy, demonstrating high conversion potential.
  • Informational & Navigational keywords (41%) contribute to top-of-funnel awareness, signaling strong direct brand searches and high-intent queries.

5. New & Returning Users

New visitors accounted for 60.4% of traffic, reflecting successful SEO and marketing efforts. Meanwhile, 30.5% of returning users highlight strong brand recall and growing customer loyalty.

• Strong New Visitor Acquisition – 60.4% of visitors are new, demonstrating effective SEO and marketing strategies in attracting fresh traffic.
• Growing Brand Awareness – The high percentage of new users indicates increasing brand visibility and consumer interest.
•  Returning Visitors Engagement – 30.5% of visitors are returning, highlighting strong brand recall and customer loyalty.

6. Backlinks

The robust backlink strategy strengthened domain authority through high-quality links, boosting rankings and organic visibility.

a. Discovered and Lost Linking Domains

•  Consistent Growth – The site has gained new referring domains steadily over the last six months, reinforcing domain authority.
•  Surpassing Losses – Despite some lost links, new referring domains have outpaced the losses, ensuring net growth.
• Peak Performance in December & January – Strong backlink acquisition efforts led to significant spikes.
• Stable Link Profile – A steady influx of new domains ensures a sustainable and diversified backlink strategy.

b. Backlink Types and Link Attributes

• High Percentage of Follow Links (95%) – 12.7K follow links, passing significant SEO value and improving domain authority.
• Diverse Backlink Sources – A mix of text (86%) and image (13%) backlinks, enhancing credibility.
•  Minimal Nofollow Links (5%) – With only 687 nofollow links, most backlinks contribute to organic ranking improvements.
•  Strong Organic Growth – The high volume of quality backlinks underscores a successful link-building strategy.

c. Domain Authority 

• A consistent increase in Domain Authority from Sept 2024 to Feb 2025, signaling growing site credibility and trust.
•  Ongoing link-building efforts significantly contributed to improving the website’s SEO performance and search rankings.

Key Takeaways

1. 567% increase in organic revenue increase driven by an effective keyword strategy, precise targeting, and technical SEO enhancements.
2. 29% increase in organic traffic, driven by right SEO strategy and proper content optimization.
3. 60.4% new visitors, reflect strong SEO performance, while 30.5% returning users indicate strong brand recall.
4. 95% follow links out of 12.7K backlinks, strengthening domain authority and search rankings.