7 Tips For Creating SEO Friendly Content
The constant hype around “SEO friendly content” is not a gimmick! In fact, writing content that is SEO optimized is an excellent way to grab attention from the readers while getting a higher rank in the search engine results. Now, ask yourself – why not write SEO friendly content?
The importance of SEO-optimized content for SERPs and reaching out to the target audience is unparalleled. In this blog, we will delve into the intricacies of penning content that attracts quality traffic to your website.
How to create SEO friendly content?
Writing content and writing SEO friendly content are two different things. For content pieces that are SEO optimized, various factors need to be considered. You cannot simply find similar content and start writing.
Here is how you can create SEO friendly content –
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An extensive keyword research
Content writing cannot begin without extensive keyword research. In this step, one needs to identify and choose relevant keywords. These keywords could be short or long-tail and vary based on intent. You can also opt for high-traffic keywords based on your niche. There are various tools one can use for keyword research. In fact, one of the most crucial components of SEO Services is keyword research. Keep in mind that choosing keywords with high competition or extremely low traffic is not ideal.
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A solid content structure
Without a proper content structure, all the information you offer will look messy and unappealing. The first thing you need to do is create an outline. Make sure the content has an introduction, body, and conclusion. The body can have several sub-headings for better readability. It is vital to refrain from making the content one big paragraph. That’s not appealing at all! Pay extra attention to your conclusion. Add a strong CTA that will prompt the reader to take the action you want.
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Focus on content quality
It is a well-known fact that search engines favor high-quality, error-free, and accurate content. Quality triumphs over quantity every time. The content you write must be well-researched, adding value to the readers. It is vital to understand that the more value your content offers, the more interested the readers will be. That will also lead to an increase in the visibility and search engine rankings. You can also add downloadable guides or courses at the end of the email to get more leads.
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Improve content readability
Proper formatting plays a key role in enhancing the readability of the content. Keep in mind that the goal of writing SEO-friendly content is to ensure that it satisfies users’ queries. A well-formatted content will contain short sentences (no more than 20 words), small paragraphs, keywords strategically placed, bullet points, numbers, and subheadings. That leads to an increase in the audience engagement rate. It is also important to understand how the content will be seen on the mobile. Ensure the content is mobile-responsive to improve the reading experience of users on mobile devices.
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Use catchy titles
Titles are the hooks that help you grab the reader’s attention. The impact it has on SEO is massive. Catchy yet descriptive titles are the best way to tell readers what the content is all about. The title must contain the target keyword. Moreover, make sure to keep it less than 60 characters. If it is more than that, Google will truncate it. That’s not an ideal scenario.
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Leverage external and internal links
Link-building activity is one of the most crucial elements of off-page SEO. In fact, the best ecommerce seo agency suggests a constant link-building activity for further SEO improvement. However, when you write content, you need to consider two links – internal and external. Internal links are the ones you can link to other content on your own website. The external ones go to other websites. Make sure you choose high-quality and relevant websites for external links.
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Opt for heading tags
Another way to create SEO friendly content is to use compelling heading tags. Use H1 for the title and H2 tag for the sub-headings. For subsections, H3 tags are used. Apart from that, focus on the URL of the content. Making it SEO-friendly is important. Incorporating the target keyword can aid in increasing the visibility of the website in search engine results. Use hyphens and lowercase letters to make the URL short yet descriptive.
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