Your key performance indicators (KPIs) are critical to your company to achieve its objectives. Whether your KPIs are your customer churn rate or your proportion of new client purchases, performance marketing allows users to quickly target these measures.
Because performance marketers generally focus on delivering greater levels of performance for your company, we will optimize your clicks, impressions, leads, and a variety of other performance indicators.
When you work with a web marketing firm, you share your company’s goals for internet marketing. This session includes a review of your key performance indicators (KPIs), which your dedicated account supervisor may use to define marketing targets.
Is it worthwhile to invest in performance marketing?
When it comes to businesses, it’s also vital to consider your short- as well as long-term objectives.
That is why, instead of focusing solely on one component of online marketing, like performance marketing, it is critical to establish a holistic digital marketing plan. When you work with a trustworthy, experienced Online marketing agency, they can help you develop a long-term strategy for your company’s success.
Here’s how Cybez helps you improve E-commerce SEO:
Expertise and Experience: With three decades of expertise, our impactful SEO strategies are designed to strengthen your website’s position, secure top page rankings, and maximize organic revenue.
Holistic Approach: We go beyond improving Google SERPs by focusing on driving relevant traffic through target keywords with high purchase intent, leading to better conversion rates and higher revenue.
Organic searches are crucial for the success of any e-commerce brand. By optimizing your website for search engines, we ensure it appears at the top of search engine results pages (SERPs). This not only increases your website’s visibility but also enhances its credibility, leading to high-quality traffic that is more likely to convert. According to BrightEdge, organic search drives 53.3% of all website traffic.
SEO plays a vital role in building brand awareness. It’s not just about potential customers recognizing your brand; it’s abo ut them understanding what you offer and how it benefits them. An SEO-optimized website quickly climbs the SERP rankings, establishing your brand as a credible market leader and solution provider.
A successful SEO strategy includes a thorough analysis of your competitors. Understanding their strengths and weaknesses allows us to develop strategies that position your brand ahead of the curve. By overcoming common pitfalls and leveraging current trends, your brand stands out in search engine queries.
On-page SEO involves optimizing various elements on your website, such as meta tags, header tags, images, alt text, and internal linking. Our experts ensure your website is both user-friendly and search engine-friendly.
Off-page SEO focuses on activities outside your website, like link building, guest posting, content marketing, authoritative links, social bookmarking, and social media marketing. We recommend activities that increase your website’s authority and credibility in the market.
Technical SEO involves the optimization of the technical aspects of your website, including sitemap submission, creating an SEO-friendly website structure, eliminating duplicate content, enhancing page load speed, and ensuring mobile-friendliness. We conduct comprehensive technical SEO audits to identify and resolve any issues that hinder your site’s performance.
Local SEO strategies help your business gain visibility in local search results. This includes optimizing your Google My Business (GMB) profile, obtaining customer reviews, and building local links.
Complete Website Audit: We conduct an extensive analysis of your existing website to identify gaps and develop effective strategies to address them.
Off-Page Activities: We suggest multiple off-page activities to boost your website’s relevance and authority.
Keyword Research: We perform in-depth keyword research to select the most relevant and competitive keywords.
Content Optimization: We optimize your existing content and create new, high-quality, relevant, and error-free SEO content.
On-Page Recommendations: We provide comprehensive on-page SEO suggestions, including URL updates, meta titles, meta descriptions, page titles, and keyword insertion.
Analysis & Reporting: We regularly analyze your website’s core vitals and share weekly and monthly reports to track progress and performance.
Client: Lotus Organics+
Challenge: Low organic traffic and poor search engine rankings.
Solution: We conducted an in-depth audit, optimized the website content, improved technical SEO, created new pages, and implemented a robust off-page SEO strategy.
Within six months (Jan to June), the client's organic traffic increased by 320%, and the website ranked on the first page of Google for multiple high-traffic keywords such as “sunscreen for oily skin”, “skin brightening face wash” and more.