Dr. Vaidya’s is a new age Ayurvedic products company that strives to bring the traditional, time-tested goodness of Ayurveda to 21st century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, Dr Vaidya aims to make the traditional science of Ayurveda appealing and accessible to modern consumers both in India and worldwide, making our country proud in the process.

With a company dealing in medicine and healthcare, it is imperative to have all the essential details in one picture. Customers who at some levels are seeking medical assistance want to know exactly what they must buy. There are as many healthcare websites on the internet and thus it is extremely important to have the best user experience and optimize conversion rates to stand out from the competition. With our proven and tested Conversion Rate Optimization methodology, we were able to drastically improve our client’s website purchase funnel leading to an enhanced user experience, and thus improved conversions.

Our thorough analyses helped our client in improving their ROAS, Revenue per customer and not to mention the conversions. We persistently analyzed user’s activities and their interaction with the products and links via heat-mapping and click tracking on the web and mobile site and tweaked elements like content, navigation, etc. which helped increase the website conversions. Through the audit of paid and non-paid marketing channels, which is a key step in our CRO process, we were able to increase sales with the same amount of traffic and ad spends for our client.