We are niche E-commerce Marketing and Consulting Company helping brands to setup and scale their business online.

Achieved 34x Orders & 66x Revenue Growth

Home Achieved 34x Orders & 66x Revenue Growth

Mission Ready Safety (MRS) is dedicated to enhancing road safety and traffic management through innovative, reliable, and cost-effective traffic control and safety products. The brand’s goal is to help customers safeguard lives, reduce accidents, and optimize traffic flow with high-quality solutions. 

Challenges:-

Despite offering high-quality products, MRS faced challenges in scaling its digital marketing efforts:

  1. Limited audience insights – The marketing campaigns targeted a broad audience without clear segmentation.
  2. Low initial traction – In the first three months, the return on ad spend (ROAS) was inconsistent, and orders remained low.
  3. Unoptimized budget allocation – Ad spending was spread across multiple product categories, reducing efficiency.

Strategies Implemented:-

To overcome these challenges, we executed a strategic, data-driven approach for MRS:

1. Initial Testing Phase (First Three Months)

  • Ran Performance Max (PMax) and Google Shopping campaigns to collect audience data for all products.
  • Identified and leveraged high-performing segments to obtain more sales.

2. Audience Segmentation & Budget Optimization

  • Analysed campaign data and identified safety wear as the top-performing category.
  • From the fourth month, we allocated a higher budget to safety wear and refined targeting based on niche audience signals.

3. Bulk Order Targeting

  • Defined niche audiences, leading to a surge in bulk orders. Launched a dedicated campaign tailored specifically for bulk buyers.
  • Integrated up to 22% off messaging in bulk order campaigns, significantly increasing sales in the safety wear category.

4. Scaling Revenue Growth

  • Launched bulk order-specific campaigns to drive larger transactions, aligning with the brand’s scaling strategy.
  • Recommended contacting abandoned checkouts to reduce drop-offs, successfully recovering $1,100 worth of purchases in the first week.

5. Expansion to Meta Ads

  • Started receiving high orders from Meta ads, contributing to increased sales.
  • Suggested implementing native advertising to improve branding and strengthen market presence.

Results: From Aug’24 to Feb’25

The MRS campaign demonstrated impressive growth and efficiency across all performance metrics:

  • Revenue Growth: The campaign witnessed a remarkable surge in total revenue, with an increase of almost 66X from the initial phase (Month 2) to the peak performance period. This strong growth trajectory highlighted the effectiveness of the implemented strategies.

Revenue Growth

  • Return on Ad Spend (ROAS): Starting with a robust ROAS, the campaign maintained an average of 3x, showcasing consistent profitability. At its peak, ROAS exceeded 5x, proving that every dollar spent generated significant returns.
  • Orders Volume: The total transactions grew exponentially, with the final phase achieving over 34 times the initial order count. This sharp rise in conversions underscored the success in attracting and converting potential customers.

Orders Volume

  • Customer Acquisition Cost (CAC): A significant improvement in cost efficiency was achieved, with CAC reduced by nearly 85%. The optimized strategies enabled a steady decline in acquisition costs, reflecting better targeting and conversion methods.

Customer Acquisition Cost

  • Average Order Value (AOV): Despite fluctuations, the campaign achieved a steady AOV with a 2 times increase vs. an initial period. This boost in AOV contributed to maximizing revenue even as acquisition costs decreased.

Average Order Value

Overall, the MRS campaign enhanced revenue and transaction volumes and optimized budget utilization, achieving a balanced mix of growth and cost efficiency.

5 Key Takeaways from the MRS Case Study:

  1. Effective Budget Scaling: Ad spend increased revenue proportionally by 5 times over 7 months.
  2. Transaction & Revenue Growth Strategy: Transactions increased by 34x & Revenue by over 66x, maximizing conversions.
  3. Optimized Cost Management: Achieved nearly 85% reduction in CAC.
  4. Sustained Profitability: Maintained ROAS of 3x, peaking at over 5x.

These takeaways highlight how strategic planning, budget management, ad optimization, and a focus on conversion efficiency drove the success of the MRS campaign.