About The Client
Feier, a Mumbai-based activewear and innerwear brand, was born from the vision of founder Natasha to create high-quality, sustainable clothing that seamlessly blends style, functionality, and affordability. Specializing in buttery-soft innerwear and vibrant activewear, Feier celebrates individuality and movement with garments responsibly made near Mumbai.
Can a Brand Boost Organic Traffic by 79%? Here’s How Feier Did It!
The Challenge
Feier faced the challenge of driving organic traffic to its website. With limited initial visibility, the primary goal was to attract more visitors and improve search engine rankings to compete in the competitive activewear market. To address this, Feier engaged with Cybez to help build organic visibility and drive revenue through eCommerce SEO services.
Key Strategies Implemented:
Recommended changes based on SEMRush, GSC, GA analysis, and competitor insights led to increased organic visibility, higher engagement rates, and improved conversion outcomes.
On-Page SEO Strategies
Focused optimization of internal website elements led to significant improvements in visibility and user experience:
1. Keyword Research and Integration
- Conducted thorough keyword research to identify relevant keywords aligned with core business categories.
- Identified commercial intent keywords like gym clothes for girls, women’s gym leggings, and gym dress for women.
- Optimized pages with a strategic integration of primary, secondary, and semantic keywords to enhance SEO.
- Optimized meta titles, descriptions, H1 tags, and body content across all pages with proper keyword integration.
2. Content and Page Optimization
- Developed compelling collection pages content highlighting unique selling points (USPs) of products.
- Added internal linking for smoother navigation, boosting retention by over 15%.
3. Product Optimization
- To improve visibility and conversion rates, we focused on optimizing top-performing product pages by leveraging data from Google Search Console and Google Analytics. This approach ensured that we targeted high-impact pages for optimization, aligning with user search behavior and technical performance metrics.
- Identified opportunities for creating new pages based on a thorough analysis of existing content gaps and keyword opportunities. This strategic approach, combined with well-planned interlinking, ensured that the new pages were not only SEO-optimized but also seamlessly integrated into the site’s overall structure, improving both crawlability and user engagement.
4. Technical SEO Fixes
- Resolved over 95% of issues like 404 errors, canonicalization, and site speed.
- Achieved a 40% faster page load time and 100% mobile compatibility.
5. Structured Data (Schema Markup)
- Implemented structured data (schema markup), enabling the website to display rich snippets in search results.Increased click-through rates by 20% due to enhanced and visually appealing search result previews
6. Image Optimization
- Compressed images and added descriptive alt text, improving website loading speed and enhancing visibility in image search results.
- Optimized image attributes ensured better SEO performance and a seamless user experience across devices.
7. Data-Driven Optimization for Enhanced Results
- Leveraged data from Google Search Console and Google Analytics to identify and optimize top-performing pages, maximizing their potential for traffic and conversions.
8. Competition Insights
- Analyzed SERP top results for high-value keywords to identify competitors, content gaps, and optimization opportunities. We aligned the content with user intent and engagement trends by studying competitor strategies—such as title tags, keyword usage, and on-page SEO—. The research also uncovered technical SEO gaps and UX improvements. This data-driven approach boosted rankings, CTRs, and engagement, strengthening online visibility and aligning the strategy with current search trends.
9. CTA Analysis & Improvements
- By analyzing CTR data from Google Search Console, we identified pages with high impressions but low CTR, uncovering key optimization opportunities. We optimized meta titles and descriptions to align with user intent and leveraged schema markup to enhance rich snippets, making listings stand out in SERPs. This focused CTR improvement strategy boosted online visibility, improved rankings, and increased conversions.
10. Ongoing monitoring & tech fixes & making changes basis Google core updates:
- Ensured sustained SEO success through ongoing monitoring, technical fixes, and adaptation to Google Core Updates. We maintained & increased rankings by addressing issues like crawl errors, page speed, and mobile usability, and optimizing content based on E-E-A-T guidelines. This proactive approach improved performance, mitigated traffic losses, and ensured long-term growth in a changing SEO landscape.
Off-Page SEO Strategies: Driving Authority and Referral Traffic
A heavy focus was placed on off-page SEO strategies to establish Feier as a credible and visible brand in the activewear market. These efforts centered on building domain authority, increasing referral traffic, and enhancing the brand’s online presence through high-quality external activities.
1. Backlink Building
- Secured 250+ high-quality backlinks through both paid and organic guest posting opportunities.
- Collaborated with reputable websites and industry leaders to elevate the website’s credibility and improve search engine rankings.
2. Content Promotion
- Promoted 50+ blogs and articles across platforms to maximize visibility and drive targeted traffic.
- Shared engaging content on industry-relevant websites and forums to capture user interest and strengthen brand presence.
3. Social Bookmarking and Classified Ads
Leveraged platforms like Quora, Web 2.0 sites, and classified ad websites to:
- Build awareness of Feier’s offerings.
- Generate high-quality backlinks that directly support SEO efforts.
4. Competitive Analysis
Conducted in-depth competitor analysis to:
- Identify 20+ link-building opportunities leveraged by top competitors.
- Bridge critical SEO gaps, enabling Feier to gain an edge over competitors in the fitness apparel niche.
5. Spammy Links & Lost Link Analysis:
- Identified and disavowed spammy links that negatively impacted the website’s SEO performance.
- Recovered valuable lost backlinks, boosting the website’s domain authority and enhancing search engine rankings.
6. Organic Social & Video Optimization:
- Optimized social media profiles and content to increase brand reach and visibility across platforms.
- Improved YouTube channel content, driving higher engagement and attracting more organic traffic to the website.
This multi-faceted off-page SEO strategy improved Feier’s domain authority and significantly increased referral traffic, driving better performance across all key metrics.
Remarkable Results
1. Organic Growth
- 316% Increase in Impressions: Feier’s content appeared more frequently in search engine results, enhancing brand visibility.
- 34% Growth in Clicks: Strategic targeting and optimization translated impressions into measurable user actions.
2. User Engagement
- 97% Surge in Engaged Sessions: Demonstrated the relevance and appeal of Feier’s content to its audience.
3. Traffic Driven by Transactional and Commercial Keywords
- Keyword Relevance: The majority of organic traffic is driven by highly relevant transactional and commercial keywords, such as gym clothes for girls and women’s gym leggings.
- Increased Conversion Potential: Traffic from these keywords aligns with purchase intent, ensuring higher chances of conversions and business growth.
4. Top Organic Keywords Driving Traffic
- High-Performing Keywords: Keywords like gym clothes for girls, women’s gym leggings, and gym dress for women are leading in traffic generation, reflecting strong alignment with user search intent.
- Niche Authority: The prominence of keywords such as gris gym wear highlights Feier’s growing authority in the activewear niche, improving visibility in competitive markets.
5. Revenue Impact
- 61% Revenue Growth: SEO-driven traffic led to more purchases, significantly boosting the bottom line.
6. Keyword Success
- 95.9% Non-Branded Keywords: The focus on generic, transactional terms attracted a broad new audience, reducing dependency on branded traffic.
- Top Ranking for Fitness Apparel Terms: Dominated keywords like gym clothes for girls and women’s gym leggings.
7. Audience Insights
- 58.2% Returning Visitors: A high share of repeat users showcased strong retention and loyalty.
- 39.2% New Visitors: Success in reaching fresh audiences broadened Feier’s market base.
8. Improved Click-Through Rates with Rich Snippets
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- Enhanced CTR by 20%: Implementing structured data optimized for rich snippets led to a 20% increase in click-through rates, improving visibility and engagement on search engine results pages.
- Better User Engagement: Rich snippets provided detailed, attractive previews of Feier’s offerings, encouraging more users to click through and explore the website.
9. Significant Growth in Backlink Profile
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- Higher Link Quality: The backlinks acquired were from authoritative and diverse sources, boosting Feier’s domain authority and improving organic search rankings.
- Increased Backlink Volume: The number of backlinks surged significantly, reflecting successful off-page SEO efforts such as guest posts, content promotion, and social bookmarking.
Key Takeaways
- Improved Visibility & Traffic: 316% increase in impressions & 79% increase in traffic, driven primarily by Commercial & Transactional intent keywords.
- Revenue Impact: SEO-driven traffic resulted in a 61% revenue growth
- Audience Insights: 58.2% of visitors are returning users, indicating strong retention.
- Backlink Growth: Added 250+ backlinks, boosting domain authority by 30%.
