About the Client
Eské Paris is a premium modern accessory, travel and lifestyle brand providing a unique style of travel bags, business bags and accessories with functional design and modern aesthetics.
The company handcrafts products with the finest leather and meticulously selected hardware. Composed of a variety of sizes and designs, each collection is completely customizable by their customers to create a personalized look. From classy wallets and spacious handbags to trendy travel and business backpacks, Eské Paris products are fundamentally in sync with the modern consumer’s discerning lifestyle.
The Challenge
What was different about Eské Paris was its demography. Unlike other companies aspiring for a more universal market space, Eské Paris was looking for a more premium, luxury-based recognition. They wanted to establish a strong market presence online as a premium lifestyle brand catering to personalized needs of their customers.
The company was looking for a way to boost their sales through Ecommerce SEO and Performance Marketing. There is a fine line between luxury and quintessentially overpriced and Eské Paris functions there and wanted to capitalize on that particular image. As a high-end accessory and lifestyle brand, connecting to the right audience with the right brand image is vital to the growth of the company. Hence, our client wished to craft a stellar branding and attract the right customers to their website, in order to avoid issues like cart abandonment which is a real issue in e-commerce.
Our Unique Take
Personalized Solution to Tackle the Company’s Challenges
We provided a comprehensive e-commerce marketing management solution to cater to all of the client needs.
We incorporated performance marketing with AIDA framework, Ecommerce SEO and Retention Marketing to improve the overall performance and influence of the brand in the online sphere.
With Eské Paris, we knew that organic traffic, which is the primary source of website traffic, was trend-driven. Upon further analyzing, to our surprise, we found that the organic traffic was not just trend driven but also specific in its approach. It catered majorly to a more refined professional audience. This also resonated with the kind of product and services Eské Paris provided.
We made a point to highlight that.
As a result, analyzing the content and making changes to improve E-commerce SEO (Search Engine Optimization) became our top priority. This was important in order to improve the search engine rankings of the website and increase their organic revenue. We recommended a complete E-commerce SEO audit, which prompted us to consider standards other than the obvious ones while analyzing E-Commerce SEO for our client.
Performance Marketing to Create a Market Buzz Online
Securing a strong brand recognition across multiple social media platforms helps a brand to boost their visibility and build a loyal customer base. We created a premium brand identity for Eské Paris across various social media channels to formulate a premium lifestyle brand image and pique customer interest. We ran multiple performance marketing campaigns to drive traffic and boost interactions for the brand. With our paid advertising across Facebook, Instagram and Google, we helped Eské Paris gain traction among the target audience and promote their business.
Our carefully thought and personalized performance marketing campaigns helped us track and measure all successful customer transactions, giving us a closer look into the business analytics and customer behavior. With our analytical and data driven approach, we extended the brand’s reach into specific niche markets and across multiple market verticals. Our performance marketing also helped our client in diversifying their revenue stream and influencing more customers.
Retention Marketing to Keep the Existing Customers Hooked
We helped Eské Paris convert their customers into loyal buyers with our personalized retention marketing solutions.
Built on the basic principles of customer retention, our unique approach helped the brand retain their current customers and create a community of brand advocates and followers. We deployed a brand-specific approach to make Eské Paris stand out from the crowd with improved customer engagement, better interactions and a unique retention proposition. Our continuous retention marketing efforts helped the brand create a stellar market image and boosted their repeat sales in less time than expected.
Title & Meta Description Optimization
We incorporated the best purchase intent keywords on various pages in the website after a thorough research and discussion. The product’s title tags and meta description were optimized with the audience in mind and the trends they follow.
We guaranteed that our client’s website stood out when the audience searched for terms like style, India, and laptop bags by including purchase-oriented keywords in the title and meta description.
Not only in the title, but also in the description, we made it a point to incorporate correct and descriptive keywords. The product’s essential characteristics and technical specs were highlighted in the description, giving customers a reason to believe the product will benefit them.
Not just Google search, our unique keyword strategy also helped our client rank higher in Google Shopping results.
Off-page Optimization & Quality Backlinks
We created relevant backlinks to authenticate the quality of the product because off-page E-commerce SEO-related elements likely represent more than 50% of the ranking factor weight in Google Ranking Algorithm. We put a lot of effort into manually building links, as well as persuading customers to connect to the website and spread the word.
Website Optimization & Content Polishing
We designed the header navigation bar to be entirely purchase-oriented and user-friendly. The chosen keywords were turned into links, which provided the buyer with exactly what they wanted to buy. Customers are guided through the website using a clear and clutter free design, distinctive content with clear fonts and familiar jargons.
We created a footer that is simple, interactive and user-friendly. The small brand description in the bottom provides a gist of the company and keeps visitors engaged. The sitemap link on the footer guides clients in a seamless, systematic, and simple manner.
We optimized the website for mobile users with tappable menu options and buttons for a smooth customer experience. We further altered product images, names and alt tags to ensure maximum online visibility and improved business performance.
We used simple, fun and interesting user experience features to keep the customers hooked and engaged on the website.
Our Remarkable Results
We achieved the following outcomes with our efforts and marketing plans, going above and beyond our set expectations:
- Sales grew by 145% over 5 months, maintaining an average ROAS of 3.65
- Organic Revenue increased by 277% and Repeat Sales Increased by 232%
Words from our Client
“It has been an absolute pleasure working with Atul and his team. They are professional, punctual and diligent, besides having a deep knowhow on scaling brands online. They don’t work as an agency, but a partner, one that actually delivers on their promise.”
