Performance Marketing

Performance Marketing results are measured on the basis of the objectives defined for the respective campaign. For example, if you want to maximize your website’s revenue, then you should measure Return on Ad Spends (ROAS) for the campaign. If you want to acquire customers, then you should measure Cost per Sale (CPS), etc.

At Cybez, we help you define the specific objectives as part of our Marketing Strategy formulation to get the best results out of the paid advertising campaigns.

We provide you with timely performance reports for every campaign so that you are always in control of your advertising spends and results on a regular basis.

The choice of marketing channels depends upon the kind of products you are selling, how well known your brand is and the marketing strategy we finalize for your business. 

Typically, we advertise across multiple marketing channels including Facebook, Instagram, Google,  Google Shopping, Google Discovery and YouTube for our E-commerce clients, but the right channel mix depends upon the marketing strategy which we finalize before starting the paid advertising campaigns.

With clients in the healthcare, real estate, and auto industries, we have a successful track record of generating qualified leads to support their sales teams.

Our unique lead generation process does not end at just generating a lead, but we make sure that it is a qualified lead. Our focus is always on quality of leads for best conversions and we have numerous case studies to vouch for our excellent results.

Here is a summary of the advantages that can be attained by using Cybez performance marketing services:

• Reach specified objectives
• Ad expenditures with a focus on return on investment
• Reduce risks
• Expert recommendations
• Avoid wasting money on ads.

A performance marketing agency is one that focuses on delivering specific results. These could be clicks, sales, leads, etc. Cybez, the leading performance marketing agency, offers excellent services. With a team of skilled professionals, we understand the specific needs of the brand, curate custom strategies and run campaigns accordingly.

To choose a performance marketing agency, consider the following factors -

• Check the portfolio and case studies to see how the agency works and delivers results
• Talk with the team of experts and ask questions if necessary. 
• Read client testimonials and reviews to assess the agency's reputation and client satisfaction levels.

There are multiple benefits to choosing performance marketing. These are -

• The focus is on results and thus, the marketing budget is directly tied to achieving your business goals.
• The campaigns are data-driven, allowing you to track key metrics and calculate return on investment (ROI) precisely.
• Performance marketing campaigns can be easily adjusted based on data, displaying smooth flexibility.

Generally, Meta (Facebook and Instagram) and Google work best for performance marketing. However, the channels may vary as it depends on your specific business, target audience, and marketing goals. It is also important to ensure that the organic and paid platforms work in sync for overall effective results.

The right time to hire a performance marketing agency is when -

• If your sales growth has plateaued or is declining, an agency can help identify areas for improvement and develop targeted campaigns to reignite growth.
• If you have ambitious growth goals for your e-commerce business, the agency can help you develop and execute data-driven strategies.

The specific services included in your performance marketing campaign will depend on the services you need and what we provide. Generally, we provide performance audits, competition research, market analysis, campaign setup, optimizations and more. Besides, we have an open channel of communication that ensures smooth and fuss-free communication from both sides.

There are several key performance indicators (KPIs) we track for performance marketing campaigns. However, it depends on the objective of the campaigns. For example, if the objective is to spread awareness, we assess metrics like views, video counts, etc. On the other hand, if the objective is to gather leads, we focus on CPL or cost per lead.

For performance marketing, we generally use Meta (Facebook and Instagram), Google, TikTok, etc. However, the marketing channels differ depending on the client's needs and objectives. Moreover, opting for a multi-faceted approach is crucial for improving the overall bottom line.

Achieving a high return on ad spend (ROAS) is our primary focus for any performance marketing at Cybez. We start with defining your goals and meticulously researching the target audience. Then, we strategically allocate your budget across the right channels. Throughout the campaign, we keep a close eye on optimizing it. We also conduct A/B testing on ad creatives to improve landing page conversions.

Yes, of course we can offer multiple examples of successful performance marketing campaigns we have run. We can even provide evidence from live campaigns or case studies of the previous ones. Besides, we have run successful campaigns on various niches seamlessly.

At Cybez, we analyze data to identify areas for improvement, like ad copy or landing page flow. We then A/B test different elements to see what resonates best with the audience. This well-oiled cycle, combined by data and testing, leads to taking data-driven decisions, which ultimately helps in improving campaign outcomes.

At Cybez, we opt for transparency when it comes to reporting. We provide regular reports packed with data insights. We also offer Data Console reports that detail campaign performance metrics like clicks, impressions, conversions, and ROAS. We conduct monthly review meetings to discuss the performance of the previous month, future actionable, and client support.

We understand that getting high-quality leads is crucial for brands. We also target users with high purchase intent through in-depth and accurate audience research. Landing pages with clear CTAs get rid of unqualified leads. After that, we share these leads with our clients so that they can quickly move ahead and close the leads.

Cybez is the top choice for e-commerce performance marketing services. Here’s why -

• We have a team of highly skilled and experienced professionals having in-depth knowledge of performance marketing. 
• We focus on measurable results and delivering a positive ROI on your marketing investment.
• Our decisions are backed by data, ensuring your campaigns are optimized for maximum ROI.

Cybez measures the success of its performance marketing campaigns using a wide variety of key metrics. We track specific KPIs relevant to the campaign goals. For instance, conversion rates for sales campaigns, website traffic for brand awareness efforts, or cost-per-lead (CPL) for lead generation campaigns.

At Cybez, we run various types of ads for e-commerce businesses. These include ads on Meta, Google, TikTok and other advertising platforms. To know more, get in touch with us today!