We can help provide the following information about your industry and your peers/competitors :
1. Website/App traffic sources
2. Online marketing strategy including paid and organic
3. Social media marketing strategy
4. Consumer sentiments for the brand
5. Pricing strategy
6. Offline marketing strategy
7. Detailed competitive landscape (overview)
8. Peer comparison snapshot/matrix
While competitive intelligence is largely viewed as a cost-head by most organizations, it is vital to evangelise the need for competitive intelligence for impacting ROI for businesses, provided it is leveraged on an ongoing basis and not just a one-time exercise.
What are the advantages of Competitive Intelligence?
1. You get to know the factual data about your competitors, so no more guess work required.
2. Improves your decision making by providing for a strategic gap analysis.
3. Improve your marketing efforts by keeping a track of your competitors’ marketing strategy.
4. Predict your competitors’ next move and plan your strategic decisions accordingly
