Question 1

What is AI powered performance marketing?

Accepted Answer

It is paid advertising measured on results like sales, leads or app installs. AI helps us make ads, find the right audiences, improve product information and spot problems, so those results cost you less.

Question 2

Which channels do you manage?

Accepted Answer

Google Ads including Performance Max, Shopping, Search, Display and YouTube; Meta across Facebook and Instagram; and LinkedIn. Amazon, Myntra, Flipkart and quick commerce are handled by our Marketplace & Quick Commerce Ads service, and lifecycle media by AI Driven Retention Marketing.

Question 3

How is your fee structured?

Accepted Answer

Our fee is linked to your ad spend and your results, so you avoid a large fixed monthly fee. We agree the details at the start and put them in writing.

Question 4

What is a realistic ROAS target?

Accepted Answer

It depends on your profit margins, how often customers buy again and your category. A 2 ROAS can be great for a high-margin brand and a loss for a low-margin one. We set your target based on your own numbers.

Question 5

How quickly do results appear?

Accepted Answer

Quick fixes and better ads often show results in the first month. It takes two to three months to know how far you can grow, because that is how long good testing takes.

Question 6

Do we keep ownership of our ad accounts?

Accepted Answer

Always. The ad accounts, the data and the ads are yours. If we stop working together, nothing needs to be rebuilt.

Question 7

Can you run lead generation campaigns?

Accepted Answer

Yes. We target the right people and check lead quality, so your sales team gets real inquiries, not just a high number of forms.

Question 8

Who produces the ad creative?

Accepted Answer

Our Creative Studio makes image and video ads, including local-language versions, and checks them against your brand guidelines. We can also use ads your team or another partner provides.

Question 9

What KPIs do you report on?

Accepted Answer

First, what each new customer costs, your profit after costs and how many customers buy again. Then ROAS and cost per sale for each channel, how each ad performs and how well your landing pages sell. You get a weekly dashboard and a monthly call.

Question 10

How do you actually improve ROAS?

Accepted Answer

Accurate tracking, better product information, more ad testing, the right audiences, moving budget to what sells and better landing pages. In that order. Most accounts gain more from the first three than from changing bids.

Question 11

How often do you optimize the account?

Accepted Answer

We watch the numbers every day, with automatic alerts for problems. Bigger budget and campaign decisions are made weekly, because reacting to daily ups and downs often does more harm than good.

Question 12

When is the right time to hire an agency?

Accepted Answer

When your ad spend needs more attention than one person on your team can give, when sales have stopped growing even with more budget, or when you are entering a new market or platform.

Question 13

Do you work with brands outside India?

Accepted Answer

Yes. We run ads for brands in India, the US, the Gulf and Southeast Asia, with local teams in each region.

Question 14

Will paid media compete with our SEO?

Accepted Answer

Not when the same team runs both. We make sure you do not pay for clicks you would get for free, plan landing pages together and report SEO and ads against one shared goal.

Question 15

How do you handle seasonal peaks?

Accepted Answer

We plan busy seasons weeks ahead, with ads, budgets, stock checks and offers ready, so nothing is rushed.

Question 16

What makes Cybez different from other agencies?

Accepted Answer

We specialize in e-commerce, our fee is tied to results, we report on profit instead of views, and the people on your calls are the people doing the work.

AI powered performance marketing. Pay for sales, not for clicks

Give us view access to your ad accounts. We will show you where money is being wasted.