Winning new customers gets more expensive every year. Bringing back the customers you already have is cheaper and keeps paying off. We run email, SMS, WhatsApp and loyalty programs that use AI to predict which customers are most valuable and when they are likely to buy again.
Retention marketing is everything that turns a first-time buyer into a repeat customer: email, SMS, WhatsApp, loyalty programs, subscriptions, win-back messages and the experience after someone buys. It is the cheapest way for a D2C brand to grow sales, yet many brands spend far more on finding new customers.
Cybez treats retention as a sales channel with its own targets. We use your order history to predict who is likely to buy again and how much they are worth, and we send each customer the right message at the right time.
Done well, retention lowers what each customer costs you without increasing your ad budget, because every repeat order spreads out the cost of winning that customer.
Our team makes the key decisions: your brand voice, your offers and how often customers hear from you. Left alone, automated tools can send too many messages and drive people to unsubscribe.