Question 1

What budget do we need to start on Meta?

Accepted Answer

Enough for the algorithm to exit the learning phase on your target event — in practice that means a daily budget supporting roughly 50 conversions a week per campaign. We size it against your average order value at scoping rather than quoting a flat number.

Question 2

How many creatives do you need a month?

Accepted Answer

It depends on spend, but a scaling account typically needs a steady weekly batch rather than a quarterly refresh. We agree the cadence upfront and our studio produces to it.

Question 3

Does audience targeting still matter?

Accepted Answer

Less than it did for prospecting, and more than ever for exclusions. Broad plus strong creative beats narrow interest stacking in most D2C accounts, but excluding existing buyers is still essential.

Question 4

Who owns the ad account and creative?

Accepted Answer

You do. We work inside your Business Manager and all assets are yours, so nothing has to be rebuilt if we part ways.

Question 5

How do you handle iOS attribution gaps?

Accepted Answer

Conversions API, reconciliation against platform revenue and blended reporting. We trust your revenue numbers over Meta-reported ROAS when they disagree.

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