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Ramadan sale campaign banner showing women in bandhani print kurtas with up to 25% off

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What the audit found

Users and revenue by age group: 25-34 is 36% of users and 28% of revenue, 35-44 is 28% and 27%, 45-54 is 14% and 18%, 18-24 is 10% and 9%, 55-64 is 8% and 11%, 65+ is 5% and 8% — Users and revenue by age group

Traffic by device: 90% mobile, 10% desktop — Traffic by device

New users brought 60% of traffic and 26% of revenue; returning users brought 40% of traffic and 74% of revenue — New versus returning users

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Conversion rate +51%

Bug fixes and UI/UX changes lifted conversions

Conversion rate increased 51% and overall revenue 12%.

Before the fixes

1.1% of traffic led to a transaction

3% of transactions broke off between checkout and completion

After the fixes

+51% conversion rate

+12% overall revenue

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The services behind this work are set out on our AI SEO, performance marketing, retention marketing and marketplace and quick commerce pages. More results are on the case studies index.

Next Step

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